When I first met with the client, we delved into their vision, objectives, and target market to kick off the project. I complemented our discussions with thorough research on the VR gaming industry, identifying key trends and best practices.

With this foundation, we set clear goals: enhance user experience, showcase VR games and services, increase store traffic, and integrate e-commerce. We defined the project’s scope, timelines, and deliverables to ensure everyone was aligned.

Next, I crafted a sitemap to organize the content logically and produced wireframes to visualize page layouts, focusing on user flow and key elements. Once approved, I moved to the visual design phase, incorporating the client’s branding elements for a cohesive and attractive look. High-fidelity mockups were created for client feedback.

Upon design approval, I built a responsive website that worked seamlessly across various devices. Key features included an e-commerce platform, a booking system, and a blog. I integrated SEO-optimized content, including game descriptions, images, videos, and testimonials to boost visibility.

Before launching, I rigorously tested every feature to ensure optimal performance, usability, and cross-browser compatibility. Once the client gave the final approval, we launched the website. I provided training for the client’s team on content management and offered ongoing support based on user feedback and analytics.

Post-launch, I continuously monitored the website’s performance using analytics tools, making tweaks to enhance user experience, optimize conversion rates, and keep the site updated with the latest trends.

I developed a cohesive branding strategy and designed a distinctive logo for the company, capturing its essence and values. The new branding elements, including color schemes, typography, and visual style, were integrated across all touchpoints, ensuring a consistent and memorable identity. The logo, featuring concentric circles as a key element, reflected the innovative and immersive nature of the VR gaming experience. This design choice, important to the client, symbolized connectivity and depth, becoming the cornerstone of the company’s visual identity and enhancing brand recognition and appeal.